The New smarter Nimue SPF50 Environmental Shield – Cream Protection
We all know that wearing a decent sunscreen on our faces every day is one of the best routes to having younger-looking skin for longer, not to mention its ability to minimise harmful sun damage.
What you’re looking for is both UVA and UVB protection and lately the IRA (Infrared A) too !! Fortunately, antioxidants can provide some relief as they combat the free-radical damage that IRA causes when the skin absorbs these rays. We might be clued up on UVA and UVB rays, but IRA (Infrared A) accounts for a third of the sun’s rays, and few of us are even aware of it. ‘Because they have a longer wavelength, these rays can penetrate the skin deeper than UVA and UVB, and can cause premature ageing, free-radical and cellular damage,’ explains Dr Justine Hextall, consultant dermatologist at the Royal College of Physicians. Normal sunscreens reflect and absorb UVA and UVB, but IRA can’t be blocked in the same way
With high levels of stress, pollution and exposure to UV rays, the modern world throws a lot at our skin. Even our choice of skincare can have consequences. ‘Retinol, acid peels and laser treatments improve skin quality and appearance, but they also weaken its natural protective barrier.
What are we doing to improve the natural protective barrier? When also you live in a city, the effects of pollution on your skin are as much of a threat as sun damage.
SPF50 has become more important in recent years because the top layers of skin lack mature, differentiated skin cells that can cope with UV light and other damaging external factors.
Nimue’s Environmental Shield SPF50 will be the first skincare product to feature the revolutionary patent antioxidant molecule Cyanoacrylate. This molecule prevent the accumulation of pollution particles in the epidermis and replenishes the skin with antioxidants stopping the formulation of free- radicals.
It offers high protection against the following causes of premature ageing;
- The full electromagnetic light spectrum – UVA-UVB -INFRARED – HIGH ENERGY VISIBLE LIGHT
- Pollution – Smog- Air Pollution – Smoke
- Environmental stress factor – Pollen – Wind – Dirt – Humidity – Seasonal changes
- An exceptional transparency preventing the formulation from causing whiteness on the skin
- Suitable also for sensitive skin
- improve luminosity and moisture avoiding a greasy , pore- clogging mask
Our Environmental Shield SPF 50 is mattifying making , ideal for clients with oily and problematic skin , making it a great base for make-up